Goodbye Google Supplemental Results – Increase Quality Rank Score or Trustrank

One very interesting tidbit I learned from attending the recent pubcon / webmaster world search conference was listening to matt cutts explain how to get a site out of the supplemental listings.

Supplemental search engine result positions ( SERPs ) are often seen with very large, new websites.  These sites often times have thousands or even hundreds of thousands of pages listed.

Generally, these sites are databases of content which have been published online.
Sometimes the content could be very valuable – for instance – if an academic journal decided to publish an archive of their article abstracts online.  This might add 30,000 new pages onto the web overnight – all of which would be very unique and valuable content.

Other times, these database websites are not very valuable.  The worst case might be an automated scraper site which mangles the content in a way that reads like jibberish.  In a situation like this, a blackhat webmaster might publish an almost unlimited number of pages (limited only by the size of database storage at his disposal).  This kind of content is basically garbage, and would surely frustrate anyone who clicked across this in a search engine listing.

At the conference, some webmaster asked ‘how can i get my very valuable website out of the supplemental listings?’.  I was a little bit surprised in how Matt Cutts replied to this.

Basically, he replied that when a site is showing up in the supplemental listings, it’s an indication that the site does not have enough backlinks coming to it.  If the site does not have enough backlinks coming to it – this would be an indication that the site was still lacking trust or reputation in it’s niche.

I consider this interesting because Cutts is basically advocating proactive link building in this case.  Building up links which would not develop naturally – rather links that would require the site webmaster to go out and solicit for others to link back to this site.

I suppose the rational behind his recommendation is that – if people really consider that your site is garbage – they would never bother to link back to your site anyway (who would want to link to such a scraper site described above?).  Thus – webmaster that links back to your large database website is a webmaster who is voting that your database is adding value to the internet.

At the Webmaster World conference there were also several references to a Google Quality Rank Score (which must be something like Trustrank).  There has already been a publically discussed Google Quality score which is used for Google Adwords – to determin how well an advertisement listing and landing page convert into leads for advertisers.  But in this case, I think the Google Quality Rank Score discussed at the conference was actually something different – maybe something that encompasses all of the different quality factors, as mentioned on Matt Cutts’ blog and in the Google Patent listing.  These quality factors include things like:

site age, document age, domain factors (how old the domain is, how long it is under the same ownership, domain name class – .edu, .org, .info, .com, .gov – hypens in the url?, etc), internal linking, external linking (how trustworthy are the sites your site links to?), link stability (are the links long lasting?),  frequency of updates, affiliate links, bad words, backlinks, site penalities (cloaking, hidden text, bad linking, etc).

Article Announcer: Great Help for Webmasters

Article submission is an off-site SEO which takes more of webmaster’s time. Webmasters must visit each site and submit the articles and do the same thing everyday. They need to open many windows for the numbers of article directories that could sometimes bring hassle to the work. It is like click window here, click there process.

But these processes may seem to vanish since Jason Potash’s Article Announcer which brings huge help to Webmasters in submitting articles by seconds.

 

Article Announcer is known to be the solution to the pain-in-the neck process of submitting articles according to Potash. What is good to this product is that, it is time consuming for the Webmasters and is very easy to use. Potash also said that Article Announcer is that it is customizable where you can easily add directories to your list, remove them, and file comments for later and many more.

Jason Potash’s Article Announcer is a great help for Webmasters for sure. Knowing that is could help a lot when it comes to time and also could let Webmasters do multi tasking work.

Learning Something New Through SEO Tutorial

Awhile ago I took time reading an SEO Tutorial online called The Webconfs (SEO Toolset). Just as I thought I knew more about SEO, I was wrong. Because, I have learned something new today on how to make an SEO job ffectively.

Just like the difference between Static and Dynamic URLs. Based on the SEO tutorial site, using of static URLs compared to dynamic one scores better. It stated there that in dynamic; the pages are non-existent for search engines for the fact that they index the web by crawling instead by filling in forms. Aside from that, in dynamic, even of the page has already been generated by previous user request and is stored on the server, the search engines might skip it if it has too many question marks and other symbols on the server.

But how can we recognize whether the URL is a dynamic or static? The very first thing we will notice is the appearance it self. Examples to be considered according to the tutorial are:

Dynamic URL:

http://www.somesites.com/forums/thread.php?threadid=12345&sort=date

Static URL:

http://www.somesites.com/forums/the-challenges-of-dynamic-urls.htm

Thanks for the tool called URL Rewriting tool, the toturial site provides, who can manage to correct the dynamic URL and transform it to static one. Most of all thanks for the tutorial site for bringing a new ideas. It’s so good to know something relevant to your job. Just like me learned something new that is very useful and helpful to me.

How SEO, Links and Email Can Help Drive Traffic to Your Website

Online marketers ask nothing more than high traffic to their websites. High website traffic can only be achieved when you have high rate of unique visits to your website. But how can an online marketers gain more traffic to their websites? This could simply be done by implementing three strategies to your website. These strategies are called SEO, Links and Email.

From the article Three Traffic Boosting Strategies for Your Website! by Erick Smith he said that “there is not much to do once you’ve optimized your site with the proper description and keyword list entered as Meta tags.” He further added that you can submit it one-by-one by yourself, multiple submits through a submission site, or use PPC (pay-per-click) inclusion. This only takes minimal time and effort on the part of SEO, leaving you time to concentrate on exchanging links and email (direct) marketing.

The second strategy that Erick mentioned uses reciprocal links to network with other websites to maximize popularity with the search engine industry. According to the writer, the more links pointing to and from your website, the higher the ranking and listing in search engine results which leads to more targeted traffic visiting your website. If you use a link management site, recommended, then it too frees up some time to devote to other strategies of marketing, like email marketing.

The third strategy discussed involves eMail (direct) marketing, which is the medium that seems to get the most response for your effort. However, finding people to send emails to seems an enormous undertaking in itself. A way to capture multiple email addresses is to simply ask the visitors of your website to sign up to some kind of list, either for a contest, freebie give-away, newsletter, or site update report.

 

By practicing strategies like this, it could help your website a lot to add more traffic. Making money over the internet might not be easy, but by working hard in promoting through these strategies, your website will get more traffic and pay you back more than what you expected.